Test and Measurement World Privacy Policy

The website www.test-and-measurement-world.com is owned and maintained by professional person having more than 25+ years of experience in RF, Wireless, electronics and test and measurement domain. All the visitors, users and learners are named as "users"; and the website test-and-measurement-world.com is termed as "website" everywhere in this document. We, the publisher of the Test and Measurement World aim to offer a service that is free to all and free to use in a manner that will not infringe any privacy. We aim to ensure that we provide a useful service to our users or readers without infringing any privacy. The basic Test and Measurement World website does not use any cookies, but applications utilised on these site do. For example we use Google Analytics, Google AdSense and Google Webmaster tools amongst others. These are subject to the privacy policies of these companies. We have summarised some of the main elements where cookies will be used in association with these sites below.

Collection of website statistics

For Test and Measurement World, like most standard Web site servers, log files are used to collect Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, platform type, and date/time stamp. In addition to this, similar statistics are collected by Google using their Analytics and AdSense Program policies. This information is used to analyse the performance of the Test and Measurement World website, its usage, it is used to administer the site, determine Invalid clicks and impressions, traffic sources, Ad behavior, Ad placement, site behavior, understand usage and the overall navigation trends and determine the relevance of content. This information is not linked to any personally identifiable information.

The site has implemented the Google Analytics features based on Display Advertising (e.g. Remarketing, Google Display Network Impression Reporting, the DoubleClick Campaign Manager integration or Google Analytics Demographics and Interest Reporting).

Using the Ads Settings, visitors can opt out of Google Analytics for Display Advertising and customise Google Display Network ads. There are also Google Analytics' available opt outs for the web.

This site and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimise and serve ads based on someone's past visits to the website.

The Google Analytics Demographics and Interest Reporting, has been implemented. This is used to gain information about the types of visitors (not individuals) that visit the site. It helps us better meet the needs of users and readers and thereby provide a better service based on how you use data from Google's Interest-based advertising or 3rd-party audience data (such as age, gender and interests) with Google Analytics.

Cookies usage

Our website uses cookies for Google analytics and Google Adsense requirements purpose only. Cookies are small packets of data that are stored in your web browser. Cookies help us to identify information such as how many people are using our website and what devices they are using. This allows us to improve our website for the people who use it. You can choose how your browser handles cookies or turn them off entirely by changing your browser settings. This may affect how you see our website and how well it works for you.
Refer www.aboutcookies.org for more information on managing cookies in your browser.

External Websites

While Test and Measurement World aims to offer a service that is fair and free from the risk of infringements of individual rights, no guarantees can be made for any site into which Test and Measurement World links either by way in links, advertising or affiliate relationships. When linking out of the site, no guarantees can be made about the privacy policies of these sites.

Advertising

We use third-party advertising companies to serve ads when you visit our website. We are not involved in any affiliate programmes from Amazon.com, Amazon.ca and Amazon.co.uk. Advertisements are displayed on our website as per Google Adsense and Google Ads policies. Google may use information about your visits to this and other websites in order to provide advertisements about goods and services of interest to you. As these policies change from time to time and they are different for different companies, we have included links to these sites as below.

Privacy polies of external organisations or websites.
• Google (Analytics, AdSense, DFP Small Business, etc..
• Addthis - for social media buttons below the content
• ZyPOP Web Templates - free CSS3 and HTML5 responsive web templates

Compliance to various privacy laws

Because we value your privacy we have taken the necessary precautions to be in compliance with the following privacy laws. We therefore will not distribute your personal information to outside parties without your consent.
• General Data Protection Regulation (GDPR)
• Personal Information Protection and Electronic Documents Act (PIPEDA)
• California Online Privacy Protection Act (CalOPPA)
• California Consumer Privacy Act (CCPA)
• Additional US State Laws such as Virginia Consumer Data Protection Act, Colorado Privacy Act etc.

Childrens Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

Online Privacy Policy Only

This online privacy policy applies only to information collected through our website and not to information collected offline.

Your Consent

By using our site, you consent to our privacy policy.

Changes to our Privacy Policy

If we decide to change our privacy policy, we will post those changes on this page.